Personal Assistants, Secretaries and Senior Secretaries

5-DAY SKILLS PROGRAMME FOR:
PERSONAL ASSISTANTS, SECRETARIES & SENIOR SECRETARIES
Accredited with Service Seta (US: 12155, 335839,119472) and PSeta (US12156)
NQF Level 5, 21 Credits

COURSE OBJECTIVES:

This skills programme will assist learners in developing basic Communication Skills as well as Effective Business English Skills - oral & written. Learners will gain an understanding of the basic principles of public relations as well as the relationship between public relationship and marketing.  They will be introduced to the role of the Secretary or Personal Assistant in building the professional corporate identity and image of their company or department. The learner will also gain essential knowledge of and practical exposure to the various functions related to public relations and marketing, creating a research tool to determine market attitude and provide support, both practically and administratively to promotional efforts. The skills programme is aimed at Office Professionals, e.g. Office managers, office support staff, Secretaries and Personal Assistants who wish to enhance and improve their Business English and gain a better understanding of their role in positioning their department or organisation, using Public Relations as a tool.

COURSE OUTLINE:

MODULE A: Participants will learn to:

  • Have a better grasp of the basics of writing—grammar, spelling, punctuation and sentence structure, and the use of a dictionary;
  • Practise the ability to write concisely and clearly, so that the reader will quickly grasp the message of the written material. (Use Plain Language);
  • Learn the process of gathering material, putting it in a format that addresses the points under discussion, and bringing closure to the  situation, through recommendations or subsequent steps;
  • Develop an appropriate writing style and format for your letters, business cases,  reports, memos, faxes, e-mails and meeting documents;
  • Develop a writing style in keeping with that used by experienced writers.

MODULE B: The outcomes and objectives for this module are to:

  • Interact successfully in oral/signed communication;
  • Use strategies that capture and retain the interest of an audience;
  • Identify and respond to manipulative use of language.

MODULE C: The outcomes and objectives for this module is:

  • Identify and explain communication models;
  • analyze, interpret, and apply communication processes;
  • Assess results of communication actions and;
  • Determine factors for achieving effective communication and minimising barriers to communication.

MODULE D: The outcomes and objectives for this module are: By assisting in the marketing activities, contributes to the public relations or marketing effort of the organisation.

  • Demonstrate an understanding of the relationship between public relations and marketing and the role it plays in the positive image and identity of an organization;
  • Assist in determining market attitude (customer attitude).
  • Examine the effectiveness of promotions or service to clients.
  • Perform administrative and support activities for a promotion which plays a role in ensuring the activity resulted in positive feedback for the organization. 

COURSE OUTCOMES:

Unit Standard Id: 12156 - Outcomes:

  • Identify and explain communication models;
  • Analyse, interpret, and apply communication processes;
  • Assess results of communication actions and;
  • Determine factors for achieving effective communication and minimising barriers to communication. 

Unit Standard Id: 119472 - Outcomes:

  • Interact successfully in oral/signed communication;
  • Use strategies that capture and retain the interest of an audience;
  • Identify and respond to manipulative use of language.

Unit Standard Id: 12155 - Outcomes:

  • Identifying and responding to textual features specific to texts;
  • recognising information explicitly stated in a text;
  • Recalling from memory ideas and information explicitly stated in a text;
  • Analysing, synthesising and organising information explicitly stated in a text;
  • Using information explicitly stated in a text as well as his/her industry or sector knowledge, intuition and Personal experience as a basis for conjectures and hypotheses;
  • Making an evaluative judgment by comparing ideas presented in a text with external criteria from other Written or oral sources and own experience and knowledge of the business sector.

Unit Standard Id: 335839 - Outcomes:

  • Demonstrate an understanding of the relationship between public relations and marketing;
  • Assist in determining market attitude;
  • Examine the effectiveness of promotions;
  • Perform administrative and support activities for a promotion.

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Course Details

Course Start Date 18 Sep 2017, 8:00 am
Course End Date 22 Sep 2017, 4:00 pm
Price Per Person (ex VAT) R7,276.32
Unit Standards 12155 335839, 12156
NQF 5
Credits 21
Location Protea Capital Hotel
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